NIVEA Men Introduces Two New Fresh Power Deodorants
'Feel Fresh All Day'
Feb 2014: NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and the world’s largest skincare brand has launched two new fragrance deodorant sprays, Fresh Power Charge and Fresh Power Boost, promising day long freshness with a strong, masculine scent. In an effort to expand its popular range of male deodorants, the brand is introducing these two unique scents under the “Fresh Power” range.
These fragrances have been specially created for the Indian man, keeping in mind his need to stay fresh and feel confident all day.
Fresh Power Charge is an impactful, warm & masculine fragrance accentuated by Oriental notes known for their opulent bouquet and intoxicating & alluring spices. The Oriental fragrance is complimented by Woody notes that lend a sharp mystery to the scent. Expect this deodorant to please your senses and keep you feeling charged all day long.
Fresh Power Boost is refreshingly original with its Citrus and Woody notes, that help boost your spirits with instant freshness. Citrus scents are known to keep you feeling cool and refreshed all day. You can carry it in your office bag, gym bag or while travelling and it will definitely make you feel fresh and energetic.
NIVEA Men Fresh Power Charge & Boost are priced at Rs. 190/- each and will be available at all major retail outlets across India.
NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Rs. 50,921 Crores (Euro 6,141 Million) Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% . NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Every day. For everyone.