Fiama Di Wills launches the Couture Spa Range of Gel Bathing Bars
A Signature series designed by Wendell Rodricks
Fiama Di Wills, ITC’s leading personal care brand, launchedits 2nd edition of the Signature series of the Couture Spa Range of Gel Bathing Bars. Encouraged by the phenomenal consumer response of the last year’s edition of the signature series, Fiama Di Wills takes an innovative leap forward with the new range designed to delight consumers with advanced skin care benefits.
The signature series designed by ace fashion designer, Wendell Rodricks, offers a new range in sparkling red, blue and green. Wendell has added a new sizzle and glamour to the packs this year which is sure to make this series a coveted collectible! The Fiama Di Wills Couture Spa range of Gel bathing Bars is enriched with Gold, Skin Conditioners and powerful skin careingredients likeOats, Nutgrass and White Water lily.
The signature ingredient of Gold in the Gel Bathing Bar series helps in increasing radiance and glow for younger looking skin. The Skin Conditioners protect and renew skin to keep it youthful.
Wendell Rodricks,on his association with Fiama Di Wills, said, “Fiama Di Wills is a brand synonymous with beauty, creativity, style, glamour and innovative thinking. My designs too have similar intrinsic values. It was a pleasure to collaborate with the brand once again after the tremendous success of the Couture Spa edition last year. Youth is eternal and so is Gold was the statement that inspired the 2nd edition of the Fiama Di Wills Couture Spa range of Gel Bathing Bars.
Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Limited stated, “It gives me immense pleasure to announce the 2nd edition of Fiama Di Wills Couture Spa range of Gel Bathing Bars designed with Wendell Rodricks. Crafted with gold, skin conditioners and compelling skin care ingredients, the Couture Spa range of Gel Bathing Bars personifies the youthful proposition of Fiama Di Wills. The signature ingredient of Gold enhances radiance to keep skin looking youthful. With advanced skin care benefits as well as Wendell’s signature style and design on the soap packs, we are confident of a phenomenal response from our consumers!”