NIVEA Introduces New Deodorant for Women
'Not just a deodorant'
NIVEA India Pvt. Ltd, an affiliate of Beiersdorf AG and the world’s largest skincare brand has launched a new skin care deodorant, Whitening Sensitive. It’s the first sensitive deodorant in the category that is dominated by just fragrances.
NIVEA Whitening Sensitive Deodorant is specifically designed to care for your underarms. It’s ultra light formula with 0% alcohol doesn’t irritate your skin; It contains Licorice extracts that reduce melanin production & repair your skin to give you even toned underarms.
It has a soft refreshing fragrance that soothes your senses, providing you long lasting protection.
It will be available in stores from March 2014 and will be priced at Rs 199 for 150 ml.
About NIVEA India:
NIVEA is the biggest skin care brand in the world and a name that has epitomized care for generations. The brand owned by Beiersdorf AG, Germany launched a wholly owned subsidiary in India in 2005 known as NIVEA India Pvt. Ltd. The affiliate is headquartered in Mumbai and is responsible for all critical functions such as Marketing, Finance, Supply Chain and Sales to Key Accounts. The parent company Beiersdorf AG, Germany is a Rs. 50,921 Crores (Euro 6,141 Million) Beauty and Skin care MNC. It has affiliates in more than 169 countries, enjoys market shares of up to 30% . NIVEA India has a clear focus: To meet consumer’s skin and beauty care needs. Every day. For everyone.